Breaking: FIFCO to Develop Hard Lipton Tea with PepsiCo

Dear Client: FIFCO USA alerted wholesalers earlier this afternoon that it is developing a Lipton-branded hard iced tea product with PepsiCo to be launched in 2023.  And yes, it will be distributed by Pepsi's Blue Cloud Distribution network. If that sounds familiar, it's of course very similar to the deal Pepsi has with Boston Beer, who owns and makes Hard MTN Dew for Blue Cloud. "That supplier [Boston Beer] maintained existing distributor relationships while creating a successful brand," FIFCO chief