Breakfast with Brito: A Look into ABI’s Thinking

November 18, 2013Dear Client: On the heels of their all-day investor seminar on Thursday, ABI also held an informal media breakfast with chief Carlos Brito, NA president Luiz Edmond, and vp marketing Paul Chibe. Brito stressed in the meeting that while it's "okay to lose a little share for one or two years," it's not okay after that, and he said they are striving to at least maintain share in the US, or as he put it, "share neutrality" but