Distributors need a hug. And a bowl of hot soup. The effects of the supplier consolidations of late last year are starting to sink in. The issue that is sinking in is the realization that distributors are having an increasingly smaller role in determining their destinies, and the value of their brands. Consultant Joe Thompson writes that distributors "are shocked to find out low little control they actually have over their portfolio of brands...the old myth that 'as long as
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