Boston Beer Volumes Down 2.6% in Q1

The problem with rolling out a new brand is one year later you must go against pipe filling numbers. The Boston Beer Company announced lower sales and higher profits in the first quarter as it cycles tough Sam Adams Light numbers. Sam's shipments were down -2.6% in Q1, with STRs down -1.8%, indicating lower distributor inventories compared to last year, probably due to last year's loading for Sam Light. Shipments and orders in-hand suggest that core shipments for April and