Boston Beer to Up Ad Spending

Boston Beer announced that its advertising, promo, and selling costs will go up by $2.5 million to $3.5 million for the year as a result of the new TV ads for Sam and Sam Light rolling out later this year. Predictably, its stock fell about 15% yesterday. That epitomizes Wall Street investors..punish a stock because the company is investing more in advertising to grow the business. And Boston Beer doesn't have any debt.Jim Koch said, "The Company has developed new