Beer Business Daily – beer industry news and numbers

BOSTON BEER STUMBLES

Sam Light selling well, but at the expense of SamThe Boston Beer Co. posted Q1 results, and it appears that the success of Sam Adams Light is heavily cannibalizing Sam Adams and BBC's other brands. Jim Koch said during a conference call Tuesday that Sam Light presents a tremendous opportunity, but at a cost. "We believe...that the investment behind the entire Sam Adams family is necessary at this point to sustain the overall long-term growth of the company and to

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