In Tuesday's third quarter conference call, Boston Beer reported a net revenue increase of 10.9% year over year driven by shipments and revenue per barrel. Core shipments rose 11.2% and revenue per barrel was up approximately 4.8%, said the company. Depletions (wholesaler shipments to retailers) grew 15.6% and totaled 0.5 million barrels.Founder Jim Koch believes depletions were driven by "drinkers trading up to full flavored craft beers, the strength of our Samuel Adams brand and brand support, and increasing retailer
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