Boston Beer Has Q2 Beer Flu

Sam Slows Sales in Second QuarterBoston Beer Company was not immune to the beer industry sales slump in the second quarter as sales volume declined 6.5% (on top of a big 16.1% gain last year as they rolled out Sam Adams Light). Depletions told a better story: Sales-to-retailers were up 2% for the quarter, suggesting fairly significant distributor inventory reductions. While Sam wasn't immune to the Q2 beer flu, they also weren't immune to the healthy pricing environment. Revenue per