Boston Beer CMO Lesya Lysyj To Step Down Next Month

Dear Client:  Boston Beer has just informed its employees that chief marketing officer Lesya Lysyj will step down from her role, effective March 6. Founder and CEO Jim Koch shared the news in a note to employees, saying the decision followed months of discussion between the two. “Over the last several months, Lesya and I have discussed the direction of Boston Beer’s marketing plans and her strong commitment to making our team best-in-class,” Jim wrote. “At the same time, our