Boston Beer Brings on More International Markets for Truly

Dear Client: Boston Beer chief Dave Burwick noted in last month’s earnings call that they were gearing up to launch Truly in the UK and Ireland. Now it’s official.  Boston Beer announced yesterday that it’s teaming up with its longstanding partner in the UK, Shepherd Neame, to take four of Truly’s “most loved” flavors – Black Cherry, Wild Berry, Original Lemonade and Strawberry Lemonade – to the UK and Ireland. “Additional” Truly flavors are set to launch in the two