Boston Beer Bounces Back

May 3, 2012Boston Beer Bounces BackDear Client:The Boston Beer Company reported depletions growth 10% in the first quarter, a doubling of the rate from the fourth quarter. The company also completed its 2012 planned price increases of approximately 3% during the quarter. Advertising, promotional and selling expense increased by $2.9 million or 8% for the quarter, primarily due to planned increased investments behind their brands. Volume increases were attributed to increases in seasonals, Angry Orchard and Twisted Tea, and offset