Blue Moon To Test TV Ads And More on MillerCoors Meeting

It wasn't just about Coors Light and Miller Lite in Las Vegas last week at MillerCoors' national distributor conference. Perhaps the other big news to come from the meeting was the creation of TV ads for Blue Moon. MillerCoors vp above premium Mike Browne described Blue Moon's success as "the biggest success story in 30 years" in above premium beer, with the exception of Corona. Blue Moon outsold Sam Adams in 2008, making it the largest craft beer, says Mike,