Dear Client:Tenth & Blake chief Scott Whitley sent out a memo yesterday to distributors, obtained by BBD through nefarious means, saying marketing for the Blue Moon and Leinenkugel's brands has become too big for the MillerCoors' craft/import division to handle."Given the current size and scale of these powerhouse brands, and the capacity needed to fuel their further growth, we will be moving the marketing departments of Blue Moon and Leinenkugel's out of Tenth and Blake and into the MillerCoors organization,"
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE