Blue Moon Gets the Celebrity Treatment

Dear Client: Some breaking marketing news out of Molson Coors this morning, on one of its big bet brands for '25. Blue Moon’s “Made Brighter” campaign is getting some star power behind it this year, with SNL Weekend Update anchor Colin Jost partnering with the brand, the company announced today.  The pairing marks “the first time in the brand’s history that it has had a celebrity partner for a major campaign,” per company spokesperson. But Colin "isn’t just starring in"