Blood in the Water: Coors Defends its Position

In an interminable conference call with stock analysts on Thursday, Coors chief Leo Kiely and CFO Tim Wolfe courageously defended their little-big brewery out west, but there was blood in the water and the analysts struck.Time and again analysts expressed exasperation that Coors Light has not gained share this year, (we estimate it probably lost share), when Coors has stepped up marketing spends and targeted the beer-quaffing demographic of young adult males. As reported earlier, Coors reported domestic sales-to-retailers (STRs)