Biggest Brands Struggle in Latest Nielsen

Dear Client:Things are not looking up for beer in the latest all outlet scans from Nielsen.Category volumes fell 1.9% in the latest four weeks ending June 10, a little worse than the week prior, which saw volumes down 1.7%.The tough outings in recent weeks have brought YTD volumes down to 0.9% (not exactly the place you want to be halfway through the year).But really, what do we expect when the biggest brands are posting low to mid single digit declines