Big Simple Ideas Rule

That was what Miller chief Tom Long said to over 2,000 distributors at the NBWA general session yesterday morning, referring of course to Miller Chill. It's not surprising that Tom would hook his speech on Chill, given it's the hottest new beer brand of the year. Before that Tom assured distributors that he and Miller are "passionate advocates" for three-tier system. "For the American beer industry to be strong," he said, the three-tier system needs to be strong.6 LESSONS FROM