Big Comps Set in: Better Pic for A-B, But a Tougher One for Beer

Dear Client: With Easter holiday timing impact now out of the way, we’ve got our first clear look at how A-B, others and the category itself have shaken out in the initial lapping of last year’s Bud Light fallout. And what we have so far in this very early stage is this: sizable movement in trends amongst top beer suppliers and brands that add up to a not-so-pretty picture for overall beer. A-B NO LONGER POSTING STEEPEST DECLINES. Indeed, as