Big Brewers Drag on 2009 Volume Results

In a rare glimpse at early results of year around off-premise scan data volumes, and 6 out of the top 10 brewers were down for the year. The results, from Bill Pecoriello at ConsumerEdge Research, show that the beer industry was down 1.6% for the 52 weeks. Other observations from Bill:-Bud Light Golden Wheat peaked in October at 0.4 share. It has "already stalled out", writes Bill, and now volume share stands at 0.2. "It seems difficult to see this