Big Beer’s Big Discounts Ahead of Memorial Day

Dear Client: With Q1 earnings filled with nods to macroeconomic headwinds and a beleaguered consumer, we were curious to see how pricing would shake out ahead of the first big summer selling holiday this weekend.  As one wholesaler told us in our recent survey: "The industry must do a better job informing the public that we are holding prices… We have deeper discounts; more quantity discounts; even doing BOGOs to keep beer very affordable."  And indeed we found many, many