Bev-Alc Scans Sink on Unfavorable Cinco Comp

Dear Client: Circana scans for the week ending May 4 are in, and it’s an unpretty picture from an unfavorable comp. The latest cut of data is absent of the actual Cinco de Mayo holiday (as it fell on Monday, May 5 this year), and is measured against a week inclusive of the holiday last year: the week ending May 5, 2024, wherein Cinco fell on a Sunday. So, a tough comparison, and tough trends followed. LATEST CATEGORY TRENDS ALL