Beer Business Daily – beer industry news and numbers

Bev Alc Ad Spend Dropped 11% in Q2; Are Brewers the Cause?

Dear Client:Ad spend for big bev alc companies saw a pretty significant decrease in the second quarter of 2017, down 11%, per recent CITI report. The "majority" of that double-digit drop came from "both regular beer (-10% YoY) and light beer (-25%)," said CITI.The firm didn't provide data for all the large breweries, but the few they did - MillerCoors, Boston Beer and Constellation - all saw a drop in ad spending over the quarter.MillerCoors saw the biggest drop in

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels