Behold, the Worst Kept Secret in Beer: Michelob Ultra Organic Seltzer

Dear Client:  A-B U.S. brass shared some impressive trends during their fall meeting for wholesalers. We can't share a whole boatload of it, 'cause A-B is currently in its quiet period.  And yet, the biggest news was basically already known: That Michelob Ultra, now the second largest beer in scans, will introduce its big marquee seltzer play in January.     Michelob Ultra Organic Seltzer will hit in January with its “First Edition Flavors,” the “Signature Collection” consisting of Spicy Pineapple, Cucumber