Beer Business Daily – beer industry news and numbers

Behind The Scenes with Boston’s CMO on Bevy

Dear Client: Earlier this month, BBD reported that Boston Beer was investing behind its just-launched Bevy Long Drink with a national advertising campaign, “Finnish Summers,” created in partnership with Finnish agency TBWA/Helsinki. Commercials debuted during March Madness.  We checked in with Boston CMO Lesya Lysyj to learn more about how big of a bet this brand is, and any early insights. BBD readers will recall they also prioritized the burgeoning brand during the Super Bowl, via point of sale campaigns

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels