Behind the Fizz: Bump Sizes up Seltzer’s Impact

Dear Client:  We’re creeping towards the end of 2019, and we have to say beer is looking pretty dang good.  Year to date, total beer dollar sales in IRI scans are up 5% versus a year ago, Bump Williams of Bump Williams Consulting noted in his latest monthly letter to clients. Even better - “category performance has steadily improved each quarter throughout the year, peaking in the most recent Q3,” writes Bump.  “Q1 (13 w/e Mar 31) sales were up