Behind the Curtain of Beer at Kroger

Dear Client: Kroger category and assortment managers for adult beverage spoke at Craft Brewers Conference this week to talk about how they're setting shelves and what they wish their craft brewing partners knew. There's reason to listen to these guys: They've got about 2,640 stores in 34 states. They're the number one craft beer and cider retailer "in the galaxy," said moderator Jeff Nowicki of Bump Williams Consulting. Kroger's overall beer sales are up 3.5% in volume over the last