Beer’s Top Marketers Give Roadmap of Hope for the Category at BREW

Dear Client:  At the National Beer Wholesalers Association’s BREW Meeting last week in Las Vegas, three leading marketers with very different balance sheets—Constellation Brands’ EVP, Managing Director, Beer Brands, Mallika Montiero; Heineken USA’s CMO Alison Payne; and startup Girl Beer founder Ray Biebuyck; moderated by our own Jenn Litz-Kirk of Beer Business Daily—offered a common playbook for a category in flux: automate what you can, entertain relentlessly, and meet consumers where they actually are.  AI AS BACK-OFFICE FACILITATOR, NOT CREATIVE