UNDERSTANDING 3-TIER. As a boy, a young brat of a beer distributor and the grandson of a cola bottler, I was constantly and seemingly interminably lectured about how Pepsi was treated much differently by the State of Texas as Lone Star Beer. Beer had regulations. As a young whopper-snapper, my logical instinct was to bridle against these laws.My father set me strait very quickly. Beer is not Pepsi. Beer is intoxicating in copious quantities, and therefore must be taxed, accounted
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