Beer’s Good Streak

Dear Client:Beer volumes continue to gain momentum, up 2.8%, in the latest set of Nielsen data for the four weeks through November 26. That's a slight increase over the prior week, and a big leg up on the current YTD volume trend, up 0.7%.GIVE THANKS TO SUPER PREMIUMS AND IMPORTS. The above premium continues to fuel this streak with super premiums up 12.7%, imports up 11.5%, craft up 3.2%, and FMBs up 2.3%. Imports and super premiums were the big