Beer’s Blurred Lines

Dear Client:Nielsen's Danny Brager took the stage at our own Wine & Spirits Daily conference today to deliver the latest state of the union on consumer trends. People are drinking across categories, to be sure. Category lines are blurring. And it's all happening on a very quickening pace, disrupting the status quo. As one beverage alcohol consultant put it, to be in her or his "next glass" of whatever, you need to "seduce with your story" and make her or