BeerBoard Sees On-Premise Metrics Slump

Dear Client: The latest BeerBoard report, which tracks more than a billion in total bar sales, shows a step back for the on-premise amid rampant COVID infection numbers.  Examining the weekend of January 6-9, most on-premise metrics fell behind the prior reporting frame's trends - with volumes down almost 14% from this latest period vs. the weekend of December 16-19.  VOLUMES DROP. Specifically, the latest period’s volumes were down 13.6%, on top of an almost 6% decline the prior period.