Beer Takes Back the Summer

Dear Client:Perhaps it was the weather, a mixture of improved marketing and innovation, or all of the above, but the beer industry had the best summer it has seen in quite some time. Bring it. Let's take a quick trip down memory lane: Summer 2010: Bottom line, it sucked. Volumes were down -0.9% and dollar sales were up 1.5%. The only categories posting significant growth in the beer industry then were PABs, craft, cider and imports [per SymphonyIRI data in