Beer Still Losing Share On-Premise

Dear Client: Beer still holds the largest share of on-premise dollars (48%) in terms of consumer spend, but its growth is lagging spirits and wine. The spirits industry at 34% share of the on-premise grew dollar sales by 5.8% and volumes by 1.9% last year. Wine, meanwhile, holds the smallest share at 18%, and grew sales 3.1% and volumes 0.9%, according to data from Technomic vp David Henkes while presenting at the Vibe Conference in Las Vegas. The numbers aren't