Beer Starts the Year Off Right

Dear Client: Dry January be damned. Beer is off to a strong start in the New Year. For the four weeks to January 27, category dollars and volume are up 6.4% and 3.7%, respectively, in the multi-outlet and convenience channel. (Note, there was a major holiday timing issue tailwind, which we detail below.) Here are some highlights from the first four weeks of the year: Every single segment is growing dollars in MULC for the four weeks, yes even domestic