I know, I know. When you give beer away for nuthin', and the major beer selling holiday falls on a Monday to extend the weekend, and the weather gods are daring, daring you NOT to drink beer on such blue bird days (it's almost un-American not to), it's easy to call it a, quote-unquote, turnaround. BBD, for once, will show restraint: It may not be a true turnaround, but this industry is not, as Ad Age believes, completely dead, (although
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