Beer Remains Stubbornly Volatile as We Head into Halloween

Dear Client:  Beer’s positive streak came to a halt in the latest week of Circana scans. Indeed, after growing dollars in four out of the five weeks to October 13, and putting up 4.3% growth in that last week, trends retreated to negative territory in the latest week to October 20, down 1%. Unsurprisingly, beer volume took a hit in the latest week as well, down 3.2%.  Spirits, meanwhile, remained in growth mode with dollars up 2.1% and volume up