Beer Pulling Through Retail

Beer Business Daily December 2, 2010Beer Pulling Through Retail Dear Client:As we've referenced before, the shipment numbers versus the scan data have been nothing short of wacky this year. It's almost as if we get a month where we don't sell any beer at retail, and so the brewer slow down the shipments the next month, and then retail sales pick up, and so we get this see-sawing back and forth. And now we see that the October shipment number