Beer Pros Talk About Change

Dear Client:In an interesting panel discussion at the NBWA Convention in Las Vegas last week, we gathered together a distributor (Aldo Madrigrano of WOW Distributing), a state association executive (Victoria Horton of the California Beer and Beverage Distributors Association), and a former importing executive (Don Blaustein, former chief of Heineken USA) to talk about some of the driving issues facing our industry. BBD brings you some excerpts of that panel:ON CONSOLIDATION:ALDO: We've done about 5 or 6 deals in the