Beer Pricing “Generally Rational” for July 4

Beer Business Daily July 6, 2010 Beer Pricing "Generally Rational" for July 4Dear Client:Fourth of July pricing was "generally rational" for premium beers, according to research from Bill Pecoriello's Consumer Edge. A-B pricing was up around 4% (consistent with Memorial Day), although MillerCoors was slightly more aggressive. Legacy Miller pricing was down 2% (versus up 1% for Memorial Day) and legacy Coors' pricing was up 1% (versus up 6% for Memorial Day).Sub-premium pricing was very strong, up 10%, consistent with