Beer Ordering Kicks Off the New Year in Contraction Territory, per BPI

Dear Client:  After a “turbulent 2023,” the beer industry looks to be proceeding with caution in the New Year, per the NBWA’s latest Beer Purchasers’ Index. Indeed, total beer ordering kicked off in contraction territory this year, registering a BPI of 43 in the month of January, and nearly all segments (outside of imports) found themselves below the magic mark as well. But there's a bright side: The BPI recorded this January (again, 43) is above the BPI posted in