Beer Off to Sluggish Start

Beer volume in supermarket scans shows a sluggish start. Volume is down -2.8% this year through March 21, according to IRI, although that number should come up for the quarter after factoring in March's extra two sell days. Nevertheless, cold wet weather in the Northeast and the general price increases took their toll on growth.A-B STILL STRUGGLING. Bud family volume growth is still showing signs of weakness. Despite Mich Ultra doubling in volume over last year, A-B volume is down