Beer Losing Fewer Servings to Spirits

Occasionally we at BBD make broad sweeping generalizations based on anecdotal hunches, and sometimes those hunches get substantiated by the data.The data at least partially support the hypothesis that slowing consumer spending may be causing some "trade back" to beer and table wine, though it's more complex than that. Nick Lake from Nielsen told me over the weekend that "it is important to note that it is not really a trade back but a slowing of the shift to spirits