Beer Business Daily – beer industry news and numbers

Beer Item Efficiency Down

August 29, 2013Dear Client: Beer item productivity has declined, especially in comparison to wine and spirits. Nielsen Bev Alc Team VP Danny Brager presented 3-year numbers cross referencing each categories' number of SKUs with their sales. The result? Beer SKU counts continue to rise without a concurrent increase in category sales, while wine and spirits' sales slightly lead their number of items. "Does that make beer space volatile?" Danny asked himself. "Perhaps." It also suggests to "maintain a healthy balance

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