Beer is Back, Baby!

Dear Client: Preliminary Labor Day results are in, thanks to Nielsen and IRI, and beer has posted it strongest performance in years.  Yes, beer is back, baby! No doubt driven by seltzers, it looks like FMBs comprised about 12.5% dollar share of total beer the one-week period to 9/1, including Labor Day weekend (but not including the actual Monday holiday).  That's up almost 4 share points vs. last year.  Premium lost 3.2 share points, sub premium lost 0.6 share points,