Beer Institute to Have External Ad Review

The Beer Institute will be implementing a third-party review process for consumer complaints involving the Beer Institute Advertising and Marketing Code. "The first brewer advertising guidelines were instituted more than 65 years ago, and have evolved as society and technology has changed," said Jeff Becker, Beer Institute president. "The addition of an independent third-party complaint review process for the Code underscores our members continuing commitment to self-regulation," said Jeff.You'll recall that DISCUSS issues a report of its review of ad