Beer Industry Shifting to Glass

Backing up anecdotal evidence in 2003, Miller Lite experienced an average $0.74/case discount to Bud Light in supermarkets, compared to $0.61 in 2002 according to research by Merrill Lynch. "Though Miller Lite's discount to Bud Light in 30-pack cans has widened substantially from $0.41/case in 2000 to $0.94 in 2003, its discount to Bud Light in 12-pack bottles almost doubled in 2003 to $0.47/case," wrote ML in a research note. SHIFT TO GLASS. Meanwhile, ML also noted that Bud Light,