Beer Grows 4% in Juiced Week of Scans

Dear Client: The latest week of IRI data to July 10 might be inflated from some favorable holiday timing (as the Fourth fell on a Monday this year vs. Sunday last year), but let’s revel in the numbers anyways.  After all, it’s been a hot minute since we’ve seen the total beer category up 4% in dollars; or nine of the top ten beer suppliers achieve dollar growth during a week. NINE OF THE TOP TEN SUPPLIERS UP. Even the