Beer Goes Flat, Seltzer Goes Fizz in July 4 Results

Dear Client: Welp, there’s good news and bad news.  As expected, July 4 off-premise booze sales did not top trends from 2020, when there was no on-premise to speak of – but they’ve still done significantly better than 2019, led by spirits, seltzer and other RTDs.  And for those lamenting seltzer's deceleration, note that the segment reached 13 dollar share of beer this July 4 holiday period -- its highest ever. It also snagged the most actual dollar gains for