Beer Business Daily – beer industry news and numbers

Beer For My Horses

Yep, it's getting ugly across the fruited plain. Beer is getting so cheap you can give it to your horses. With A-B pre-announcing Q1 shipments down 2.7% including Bud Select pipeline filling, and the rest of the industry not faring much better, the discounts are flying like plates at a Greek wedding. Just a few examples: Bud rolling back pricing on 24oz cans in Minnesota, price rollbacks on Bud family 18 packs by 60 cents and 30 packs by $1.80

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