Beer Falling Into Fall Scans

Dear Client:  Off-premise beer trends remain stubbornly soft heading into autumn and Q4. Indeed, beer’s slips in September have been fairly steady so far in Circana scans, as the category kicked off the month with a 3.9% decline in dollars, followed by a 3.8% decline in the week ending September 14, and now posting a 3.3% drop in the latest week to September 21. That brings beer’s latest four-week dollar trend through 9/21 to a 3.8% decline, which is a